Latest Articles

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  Paula Borowska • April 10, 2022

  How to Create a Well-Organized File Management System for Designers

  File organization for designers can be tough since we work on so many different projects, with a variety of clients and teams. Each client has their own way of project management, too. It can be a lot to handle if …

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  Paula Borowska • June 17, 2021

  AMP Emails: Create Interactive Newsletters with Examples

  Google’s AMP for Email framework – Accelerated Mobile Pages is a powerful tool that can make highly interactive and user-centered emails that load faster than traditional emails. This framework can be a powerful tool for sending dynamic and useful content …

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  Paula Borowska • July 13, 2020

  12 Screen Reader Facts for Accessible Web Design

  Designing for accessibility, and specifically for screen readers, is a skill every UX designer needs. The importance of accessibility cannot be over-stressed. In this article, we will review the essential points you need to know about designing for screen readers. …

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  Paula Borowska • June 22, 2020

  Using 6 Google Analytics Features to Improve User Experience and Website Metrics

  Google Analytics is a fantastic tool because it eliminates the guesswork as to how visitors behave on a website. Conversion rates are one of the top priorities for many marketing websites, and Google Analytics can certainly help give you insight …

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  Paula Borowska • June 08, 2020

  5 Email Newsletter Designs, Best Practices for Beginners

  Getting started with email newsletter design isn’t hard if you know what the pros do. In this post, we’ll discuss five essential email newsletter design practices that will make you feel confident about starting your first projects. Unlike web design …

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  Paula Borowska • May 06, 2020

  How to Easily Create a Responsive Vertical Rhythm with CSS

  Maintaining grid systems across a website can be a challenge. Implementing a CSS grid has become standard practice, whereas implementing horizontal grids – aka vertical rhythm – can be too. However, there is added complexity thanks to responsive design and …

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  Paula Borowska • March 31, 2020

  How to Create Effective User Flows in Sketch (3 Simple Steps)

  A user flow is a visual representation of the different paths a user can take within a product or a website. It’s an excellent user experience (UX) tool that allows designers to evaluate as well as optimize the UX of …

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  Paula Borowska • March 24, 2020

  4 Step Process for Testing New Product Ideas with Landing Pages

  Using landing pages to test new product ideas is a smart strategy. And, it’s not too complicated. The process can be boiled down to four steps. But, what makes landing pages a useful tool to test new product ideas? Landing …

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  Paula Borowska • March 11, 2020

  7 Steps to Creating a Spectacular UX Case Study

  In this tutorial, I’m going to walk you through how to create an impactful UX case study. It’s perfect advice for designers who are about to embark on a new job hunt. And, it’s going to be especially helpful for …

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  Paula Borowska • February 11, 2020

  Conversational UI Mobile Examples

  Conversational UI and chatbots are becoming more popular in mobile apps. Understandably so; they provide an exciting and new type of experience for users. When done well, conversational UI and chatbots can provide a more intuitive and helpful experience but …

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  Paula Borowska • February 03, 2020

  How to Draft a Design Brief for Successful Projects

  A design brief is a document that helps a designer and client align on project expectations; this makes the project much easier to manage as it’s being worked on. The brief identifies critical pieces of information, such as scope, that …

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  Paula Borowska • January 27, 2020

  How to Create a Customer Journey Map for Better Product Design

  A customer journey map is a visual representation of the different steps a customer goes through to achieve a goal within your company’s website or product. It’s meant to provide insight into what’s going through a customer’s mind as they’re …

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  Paula Borowska • January 21, 2020

  17 Must-Read Books for Product and UX Designers

  There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more books that are helpful and insightful for product designers and UX designers alike. …

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  Paula Borowska • January 06, 2020

  20 Insightful Podcasts for Web Designers and Developers

  Podcasts are an excellent way to keep up with web design industry news, learn something new, or listen to something fun. With podcasts becoming more popular, there is quite a large selection that covers a lovely array of topics relevant …

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  Paula Borowska • August 20, 2019

  Creating a Custom Bootstrap Landing Page with Startup

  Designmodo’s Startup Framework is an affordable tool to help you create excellent web pages quickly and is one of the best bootstrap website builder. The framework is a drag and drop page builder, made with Bootstrap. This means you can …

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  Paula Borowska • June 11, 2019

  How to Code a Mobile-First Responsive Email Template [Tutorial]

  In this tutorial, I’m going to show you how simple and easy it can be to code a fully responsive and fluid email template. This isn’t complicated or intimidating at all. All it takes is understanding the designs for the …

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  Paula Borowska • May 20, 2019

  9 Tips for Design Job Applicants to Get that Interview

  Applying for a design job, like any job, can be stressful. Whether it’s your first role or your fifth one, it’s always a good idea to read up on the best tips and advice out there to make sure your …

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  Paula Borowska • May 15, 2019

  2 Ways to Add Interactive Hotspots to Postcards Email Templates

  Adding an interactive hotspot to your email’s image is a wonderful idea. It can significantly improve clickthrough conversions if your subscribers can click on the items you’re referring to in your copy. Additionally, these interactive hotspots can be an innovative …

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  Paula Borowska • March 20, 2019

  6 Benefits of Using a Copy-First Approach for Designers

  A copy-first design approach is beneficial in helping design projects of all sizes. Whether it’s a stand-alone page, such as a landing page, or website redesign, a copy-first approach can make your project more efficient. Personally, I’ve been using this …

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  Paula Borowska • March 14, 2019

  7 Things to Look For in a Website Builder for Your Next Project

  Website builders are great assets. If you’ve chosen to use one, we hope you like it. If you are debating which website builder to use, this post will go over seven different features to be mindful of when selecting the …

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  Paula Borowska • March 11, 2019

  Create a Beautiful and Responsive HTML Email Template with Postcards

  Postcards is the perfect tool for quickly creating beautiful, fully responsive HTML emails. It has a great drag and drop interface that makes building and customizing emails a breeze. Today, I’ll walk you through creating a custom newsletter design using …

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  Paula Borowska • February 28, 2019

  7 Principles of Highly Successful Email Marketing

  When it comes to email marketing, there are a few things that make a big difference. Email marketing can be an indispensable investment. However, that’s only when emails are well-designed, and campaigns are well thought out. Let’s see exactly what …

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  Paula Borowska • February 20, 2019

  Decluttering a Landing Page for Better Design and Higher Conversion Rates

  When it comes to improving the metrics of a landing page campaign, there is no magical trick. There is definitely not a one-size-fits-all approach. However, with the right UX strategy, it’s significantly easier to set up landing pages for success. …

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  Paula Borowska • September 07, 2018

  What is a Design Audit and Why You Should Conduct One?

  Design consistency heavily influences the customer experience. It ensures that your customers (and potential customers) receive the same message at any given touchpoint. It’s difficult to keep with, and it’s confusing to be receiving mixed signals from a company. Inconsistencies …